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BleuBlancRouges Five Step Plan For Toyota
1. GO GREEN
While the competition focused on messaging about lower prices, Toyota launched green pricing messages between January and March 2008 with the goal of differentiating the company in Quebec and setting up the rest of the campaign.
2. FOCUS ON ECO-SAVINGS
Toyota introduced the concept of "Ecolonomics"-the combo of ecology and economy in the campaign. It turns traditional red-tag sa ...
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Car Sharing Use, Investment On The Rise
TRAVEL BUYERS ARE FINDING more uses for the car-sharing model as it spreads across the United States, particularly as major car rental suppliers increase their investments into the programs.
Long popular in Europe, car sharing-membership-based organizations in which users can access vehicles all hours of the day via the Internet and wireless technology--first came to the United States more than a ...
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Do not Overlook Demand, Appeal Of Electric Cars
Electric vehicles, such as the electric Focus and the already available Nissan Leaf and GM Volt, are more efficient and less polluting than gas vehicles. These are clear benefits for drivers who fear higher gas prices or will buy a car out of concern for the environment.
Also, regulatory pressure for higher-efficiency vehicles, and a national desire to reduce our dependence on foreign oil, will m ...
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Elite Chinese Urged To Buy Buy And Buy
While Americans cut back to survive the economic crisis, the developers of Beijing's answer to Fifth Avenue expect Chinese consumers to open their purse strings -- and spend big. Anyone in the market for a $22,000 designer sofa?
Jinbao Jie, or Golden Treasure Street, is a stretch of ritzy hotels, clubs and shops that will target "the richest and most successful people in China," says Robert Yao, ...
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Free of GM, Saab Declares Its Independence
Since its sale by General Motors Co. to Spyker Cars NV in February, Saab has been re-evaluating every aspect of its business. Big changes are under way or expected.
"We are now in charge of our own destiny, which means we can do anything we want," said Spyker CEO Victor Muller.
Saab is slashing manufacturing and engineering costs. It is looking for tie-ups with other European automakers to share ...
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Made in USA Foundation Charges GM with Violating Labeling Laws
General Motors, bailed out by U.S. taxpayers and still owned in part by the federal government, is stripping country of origin labels off of its cars at auto shows around the country, says the Made in the USA Foundation. The Made in the USA Foundation has charged GM with violating the American Automobile Labeling Act (AALA) which requires all new cars that are offered for sale to include country o ...
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MEMS Suppliers Suffer From Shrinking Automotive Sales
Some automotive applications for MEMS continue to thrive amid the downturn, driven by government mandates for electronic stability control systems
The economic crisis has hit the automotive industry with shipments down 6% in 2008 and predicted to sink to 19% in 2009 year-over-year, according to iSuppli Corp http://www.isuppli.com.
As the automotive market sinks, so do its suppliers. Concord, Ca ...
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Norman Firm Creates Service To Manage Car Records
OMS Technologies Inc. is racing into a new user database market with Vroom, Chief Executive Agi Lurtz said.
Although the Norman-based company was originally created with an emphasis on medical record services, the market created an opportunity and demand that couldn’t be ignored, she said.
“With the economy the way it is, we were thinking that more people are keeping their vehicles longer, so it ...
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Siemens Gets Car And Airline Vendors To Do Its Bidding
Using electronic-bidding tools, Siemens conducted auctions for car rental globally and for airlines serving 300 citypairs throughout the United States and Canada.
SIEMENS, THE MULTINATIONAL conglomerate, made real strides in car rental and airline purchasing in the past year through the use of electronic-bidding tools.
E-bidding is one of three areas, along with savings and supplier rationaliza ...
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TV Spiff Helps Service Staff Get With Program
Last year, for two months in a row, Scott Campbell promised each of his parts and service staffers a big-screen TV if their department met sales goals.
They worked hard and increased their productivity — but fell short of the goal each month.
So Campbell, the general manager of My Auto Import Center in Muskegon, Mich., issued the challenge again in March and April 2010. He raised the bar and gre ...
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